Product Marketing/Marketing Programs

With a wide range of product marketing services, In-Focus Marketing can manage every aspect of your product life cycle - from initial entry to eventual product decline strategies. These services include:

  • Initial Market Analysis.
    Before investing the time, money, and effort in a new product introduction, it is essential to understand the current market conditions, including competitive offerings, as well as the market environment, in general - including the attitudes, interests, and opinions of your target market, as well as the economic conditions and other critical market drivers.
  • On-Going Competitive Analysis.
    Understanding your product's strengths and weaknesses, versus those of your competition, puts you in a superior marketing position. We will provide a comprehensive analysis, can develop marketing strategies, comprehensive sales training programs, sales tools, and promotional programs, based on the results of the analysis.
  • Product Launch Management.
    Superior engineering is only one aspect to a successful product launch. Ensuring that all messaging, collateral, sales tools, PR, and other essential components are in place at the required time can make the difference between success and failure. We will work with your launch team and manage the entire launch schedule for a high level of visibility and accountability for all critical components, thereby maximizing the success of your product launch.
  • Sales / Promotional Programs.
    Promotional programs help get your product noticed, and assist your sales force in closing deals. We can develop and/or implement your sales/promotional program and track its success, so you will always know the payback and ROI of your investment. If your promotional strategy includes a full-blown sweepstakes, trade- up promotions, or other multi-faceted promotional activity, In-Focus Marketing has partnered with one of the best spweepstakes/promotions companies in the country, to manage every aspect - from development of the initial strategy, to terms and conditions, to item fulfillment.